Job Title: Digital Marketing Specialist

Location: Bengaluru

Salary: 3.5 L - 6L

Job Overview: We are seeking a highly skilled Digital Marketing Specialist to develop, implement, and manage our digital marketing campaigns. The successful candidate will be responsible for executing effective marketing strategies, generating quality leads, and increasing brand awareness. The ideal candidate will have a passion for digital marketing and a strong understanding of current marketing trends.

The ideal candidate will be ambitious self-starter, team player and detail-oriented professional who is at ease managing multiple projects at once within tight deadlines. The role requires a balance of meticulous attention to details, strong organization and productivity.

Key Responsibilities:

• Develop and execute digital marketing strategies to drive traffic, leads, and sales
• Manage and optimize digital advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads
• Conduct keyword research and analysis to inform SEO strategy and improve search engine rankings
• Develop and implement content marketing campaigns to increase engagement and drive website traffic
• Utilize email marketing campaigns to nurture leads and increase customer retention
• Analyze campaign performance data and make recommendations for optimization
• Stay up-to-date with digital marketing trends and tools to ensure the company's competitive edge
• Plan and execute web, SEO/SEM, marketing database, email, social media and online advertising campaigns.
• Work closely with designers and developers to ensure that designs are properly built and implemented.
• Build and monitor client's social media channels (Facebook, LinkedIn, Twitter, YouTube, Google+, etc.) and prepare reports.
• Manage email-marketing campaigns for clients, including planning, targeting, set-up, testing, execution, reporting and optimization.
• Assist the creative team in implementing websites and digital marketing initiatives.
• Collaborate with clients, agencies and other vendor partners and interface with sales, creative and technical people.
• Independently and actively manage all aspects of the project: scope, issues/risks, schedule, quality, and online communication on a daily basis.
• Other related duties as assigned

Requirements:

• Bachelor's degree in Marketing, Business, or related field
• 3+ years of experience in digital marketing, preferably in a B2B environment
• Experience managing and optimizing digital advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads
• Strong knowledge of SEO, keyword research, and content marketing strategies
• Experience with marketing automation and email marketing platforms such as Hubspot, Marketo, or Mailchimp
• Excellent analytical skills and the ability to interpret data to make strategic decisions
• Strong communication skills and the ability to work collaboratively with cross-functional teams

If you meet these requirements and are passionate about digital marketing, we encourage you to apply for this exciting opportunity.